Product Film — Fit & Lean Launch
The jar, lit like it matters.
A cinematic pack film for the Fit & Lean launch — one key light, one slow move, cut into a hero and six placements.
Creative direction
- Single key light, deep falloff, no fill — the pack carries the frame.
- Botanicals and citrus stay in shot: the flavour claim proves itself.
- Copy stays quiet — one line of promise, one line of offer.
Delivered
- Hero film 16:9
- Six 9:16 cutdowns
- Three hook variants
- Pack-shot stills
Sample campaign direction produced by the studio. Client case studies are published once campaigns leave exclusivity.
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