Paid Social — Captioned Cutdowns
No crash diet. Just a better routine.
Sound-off first: every cut opens on the product in use and carries a burned-in line that does the arguing.
Creative direction
- Assume the sound is off — the caption has to win on its own.
- Open on use, not on packaging: the glass before the jar.
- One line per cut. Two lines is a different ad.
Delivered
- Six captioned cutdowns
- Burned-in caption set
- Two end cards
- 9:16 and 1:1 masters
Sample campaign direction produced by the studio. Client case studies are published once campaigns leave exclusivity.
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